
Customer experience consultancy
Happier customers make for better business
DAP Consultancy helps you improve loyalty, retention and commercial performance by making customer experience work harder.
What DAP does
Make customer experience your advantage.
CX strategy
A practical direction that connects customer needs with commercial performance.
02Customer research
Find the signals, pain points and opportunities hiding in the customer journey.
03Training & coaching
Build confident teams with the skills and habits to deliver better experiences.
04Retention & loyalty
Create the reasons for customers to stay, return and recommend.

Meet Dan Pratt
Experience without the corporate theatre.
Dan brings hands-on customer experience leadership, commercial focus and an engaging, human way of working with teams.
About Dan & DAPHow DAP helps
Diagnose
Find the moments shaping customer confidence and commercial outcomes.
Design
Turn evidence into a focused, measurable customer experience strategy.
Develop
Give teams practical skills through training, workshops and coaching.
Deliver
Support implementation, measurement and continuous improvement.
Selected client experience





Client identities retained from the current DAP website. Results will only be shown after source figures are verified.
What people say
Client testimonials
“Dan is an accomplished, disciplined, focused and solution driven individual, assisting both colleagues and clients in a consistently positive manner, gauging their needs at all times and always willing to take on new challenges and responsibility.”
“Dealing with customers is a very difficult area to manage, it requires a great deal of patience and empathy towards the public. Dan simply excels at this, not only a pleasure to work with, his experience is unbeatable, with him as part of a team you cannot fail!”
“Dan is such a nice person to work with. He is not only a great colleague but a very good manager. He is very creative, hands-on, and organized. He is the guy to go to when you need help with customer retention or complaints handling and is always open to discuss ideas and suggestions. I learned a lot about leadership from Dan, and it was a pleasure to be managed by him.”
“Dan worked across the organisation, combining his impressive experience in customer service with management information to explore and implement new and improved ways of working, ensuring that the decisions we made were for the benefit of customers.”
“I have worked with Dan over the years, and he is one of the most passionate people I have had the pleasure to work with. He prides himself in identifying customer and business challenges and opportunities, not only by using his interpersonal skills but also by analysis, he looks at sensible opportunities and then overcomes them.”
The top 10 customer experience trends of 2026
Read the articleFeatured case study
Real work. Clear outcomes.
The case-study design separates challenge, action and verified results—without inventing claims.
View case studiesCurrent-site audit
Audit flags: multiple H1s, weak metadata, no structured data, keyword-stuffed footer copy, inconsistent radio dates, generic image descriptions, oversized source images, and empty Videos and Retention hubs.
Proposed architecture: preserve established URLs; introduce semantic metadata and schema; automatically generate sitemap entries; block admin and private routes; use permanent redirects only when a genuine address change is approved.
