About / Experience

Customer experience. Commercially grounded.

DAP Consultancy was founded by Dan Pratt to help organisations create better experiences for customers, colleagues and the business.

Dan Pratt

An experienced partner, not a giant consultancy.

Dan combines more than 15 years of senior customer experience leadership with a direct, practical approach.

His work spans strategy, service design, research, complaints, retention, loyalty, coaching and operational performance.

Selected experience

Built and developed a self-sufficient CX team, improved service scores and reduced churn.

Built a customer experience department from scratch for a peer-to-peer car rental start-up.

Reduced annual service costs by £250k through online self-help and community support.

Raised guest review performance across 78 Café Rouge restaurants.